Identifying the gaps:
Although you might not go overboard after selling the product but the post sales strategies are to be followed with diligence. For instance, you must begin with follow up calls or even visit the customer to find out whether your offerings have matched their requirements. Every person from the dales team must have the ability to interact with the clients and each one of them needs to take the onus as far as the behavior of the customers is concerned. Even though the sales person may have been the best performer during a sales deal but there still remains the necessity to close the gaps and as quickly as possible.
Stay away from surprises:
No matter what it may be you must never surprise the customers with invigorating techniques which takes too long. The chances are that by then you will lose customers as they may have associated themselves with the competitors and this is what you know from Craig Raucher and try to tell the customers how your products can fulfill their preferences rightfully.