Check on the points:
At first, you need to know more about your competitors. With whom are you competing? What are their plus and minus points? What are their weaknesses, which you can use in your favor? These are some of the points on ways to Craig Raucher and learn about the highest goal.
Other than knowing your competitors, you have to know your customers. For whom are you competing? What are their requirements and what do they generally expect from companies and brands like yours? A complete market survey will help you to not just beat competitors but get the highest result here.
Step up the marketing strategies:
Another proven way to beat your competitors has to be working on marketing strategies. You have to step up your marketing strategies and need to know what people want? Once you have done that half of your work is covered. You can try updating your product or brand image as some of the other objectives to work on.