Strategic planning aspects:
According to Craig Raucher, the players in this industry must focus on few aspects to make the functioning smooth and avoid errors. For instance, the carriers must offer wide range of options for the customers as diversity is the key in this segment of business. Whether it is speed, or special carriers that allow clients to dispatch objects in temperature-controlled environment, the customers need to get more avenues to explore.
Similarly, improvements must be made in the transportation options as well. Just as flatbeds, semi transporters and refrigerated trucks have helped people; the entire industry must function for businesses to operate smoothly.
Solutions to offer:
Raucher has come up with genuine solutions, being in the freight industry for many years. He understands how inclusion of different facilities can reduce the critical problems and issues for companies handling freight. It is not strategic planning alone but proper implementation that can revolutionize this industry.